BLOOM®
Care for
every change.
Pregnancy Care Device & App
- Role
- Product Designer
- Project type
- Academic project
- Duration
- 14 weeks
Pregnancy care can
feel fragmented.
Pregnancy brings changing physical needs, but care can be spread across separate tools and steps. Switching between them may make a daily routine feel harder to manage.
How might one gentle system make common care routines feel easier to understand and use?

Make the routine
feel like one system.
I used the project framing to connect three care needs through one consistent experience. The design opportunity was not to add more features, but to make each care mode recognizable and easy to move between.
One calm form.
Three ways to care.
A focused massage routine for areas that feel tense or tired.

Bloom is a design concept, not a medical device. Its functions and safety would need evaluation with pregnant users and qualified health professionals.
A little guidance
at every step.
Choose a mode.
Follow your pace.
The Bloom app connects to the physical device through a simple care flow. It helps users select a mode, review the routine, adjust session settings, and see a lightweight history.



The screens below show the core journey rather than every screen in the app.
Apply stretch-mark oil with a gentle routine.
Choose an area, adjust the intensity, and begin. The smooth skin-care head glides over the abdomen to spread stretch-mark oil evenly and support absorption.
Choose the massage that feels right for you.
The textured massage head focuses on sore or tense muscles. Choose a mode, adjust the intensity, and set the session length.
A cooling routine for areas that feel swollen.
The cooling head is designed to ease discomfort associated with edema. Choose a target area, temperature, and session length before starting.
Read the complete original project text +

