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PROJECT 1 / THE CASE STUDY

BLOOM®

Care for
every change.

Pregnancy Care Device & App

Role
Product Designer
Project type
Academic project
Duration
14 weeks
THE CHALLENGE

Pregnancy care can
feel fragmented.

Pregnancy brings changing physical needs, but care can be spread across separate tools and steps. Switching between them may make a daily routine feel harder to manage.

How might one gentle system make common care routines feel easier to understand and use?

BLOOM original product design presentation
KEY INSIGHT

Make the routine
feel like one system.

I used the project framing to connect three care needs through one consistent experience. The design opportunity was not to add more features, but to make each care mode recognizable and easy to move between.

ONE ROUTINE / THREE CARE NEEDS

One calm form.
Three ways to care.

A focused massage routine for areas that feel tense or tired.

BLOOM handheld device with cooling, massage and skin care heads

Bloom is a design concept, not a medical device. Its functions and safety would need evaluation with pregnant users and qualified health professionals.

THE DIGITAL EXPERIENCE

A little guidance
at every step.

Choose a mode.
Follow your pace.

The Bloom app connects to the physical device through a simple care flow. It helps users select a mode, review the routine, adjust session settings, and see a lightweight history.

HOME → MODE → SETUP → SESSION → HISTORY
Original Bloom app home screenOriginal Bloom app care mode screenOriginal Bloom app setup screen

The screens below show the core journey rather than every screen in the app.

01 / STRETCH MARK CARE

Apply stretch-mark oil with a gentle routine.

Choose an area, adjust the intensity, and begin. The smooth skin-care head glides over the abdomen to spread stretch-mark oil evenly and support absorption.

02 / MUSCLE MASSAGE

Choose the massage that feels right for you.

The textured massage head focuses on sore or tense muscles. Choose a mode, adjust the intensity, and set the session length.

03 / COOLING RELIEF

A cooling routine for areas that feel swollen.

The cooling head is designed to ease discomfort associated with edema. Choose a target area, temperature, and session length before starting.

Read the complete original project text +
Original Bloom guided session screenOriginal Bloom session history screen